As the town is slowly gentrified, Northwich is having more and more money invested in marketing it to people who may want to visit or move there in the future.
I was asked by the Northwich BID to create a destination promo video for the town, which highlighted it’s USPs.
This was a gargantuan project, which spanned many months. A number of the events that the client requested us to include in the video were held at different times of the year, not to mention the fact that the requested celebrity involvement meant we had to work around the busy schedules of Mark Radcliffe, Pete Mitchell and Beth Tweddle.
I started by researching the town, identifying the clients target demographic and choosing USPs that would speak to those people. Additionally, I needed the film to look good, so locations that were more aesthetic were also chosen.
In production, I worked along-side a sound man. Due to our small budget, we could only afford a two-man team, so I acted as Director, Producer and DOP all at the same time. This kept us light-weight and dynamic, meaning we could mobilise at a moments notice to get a pick-up shot that we may have missed.
When it came to editing, I strove to emulate the videos produced by Visit Wales and Visit England, as these had a good mix of stunning visuals and pieces to camera.
the video was very successful, garnering over 51,000 views and 1,000 shares on Facebook alone in the first two weeks of it’s release.
- 1Dx mkii
- 16-35mm f/2.8 L & 70-200 f/2.8 L
- Zoom H4N Pro
- Rode NTG 4
- Mavic Pro
Challenges & Solutions
There were a vast number of challenges in the creation of this video. The client’s request for celebrity inclusion came after we had signed-off the budget, therefore I had very little time with each of the cast in order to get the shots we needed.
Additionally, we were blessed with an incredibly good summer weather wise this year in the U.K. Normally this wouldn’t be an issue, however I had written in a few shots that made the most out of some of the rainy days I expected to encounter. As ever, flexibility remains a key component in the filmmaker’s arsenal.